Business Plan Writing Workshop

NOT YOUR GRANDFATHER’S BUSINESS PLAN WRITING WORKSHOP

The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.

     To Purchase a workshop ticket you’ll need to do so through eventbrite HERE

There is no such thing as a perfect business plan. There is at times no correlation between the “competency” of a business plan and success in the marketplace. Sometimes intuition and entrepreneurial drive are enough… BUT preparation is always a prime candidate to success and having a guide created by you for your business is supremely favorable.

This 90-minute workshop is actually ⅔’s questions you should address and the attitudes to have set BEFORE ever putting pen to paper (keys to doc) and writing a business plan. The goal will be to have a deeper core understanding of your business, its simple purpose, and then be prepared to conduct the strategy.

I, Thadeus Giedd, have seen it far too often where a business plan is shades of multi-personality; where the values and ambitions at the beginning of the plan don’t align with the end, or the operations plan is outlandishly contrasting to the financial projections. I’ve designed this workshop to offer some help to get all elements in alignment so a clear, concise, and sensible plan forms.

Designed for the entry-level business individual but this could also be a very rewarding session for even a 10+ year seasoned business owner. All are welcome.

Cost is $15. Discount available if you are a subscriber to the Zeal mailer. Free to Zeal membership & Tenants.
Receive a $5 off code to this workshop by entering your email here: http://eepurl.com/c_ZyTD 
Are you a college student? We have a special code for you too, shoot an email over with your collegiate information and we’ll secure a ticket for you. info@realzeal.com
Capacity is just 25 for this workshop. Beverages provided, including Flyboy coffee.

Tue, November 27, 2018
5:30 PM – 7:00 PM CST

 

The Outline:

Attend this easy-going workshop to have a little bit of fun and touch on core aspects of business strategy. The outline is not contained to but, is currently:

Business is the Creation of Value. Where in your process do you create value?

What do you do that elicits perceived value, a trade, a transaction?

What problem do you solve? What solution is provided?

Is value created by removing something?

Categorized as new innovation? Disruption? Better Mousetrap? Mining the Gap?

New industry? Fad or trend? Novelty or Innovation?

Will you be required to educate the market?

Are you competing in the category of price, convenience, or experience?

Is the business favored to transactional or nurturing customer interaction?

Exercise: Law of diffusion. The diffusion market lifecycle.

Your current stage > define, create, validate, build, pitch, acquired resources, acquired customers, built team.

Will you have proof of concept, MVP, detailed research, pre-sales?

Pricing… Are you at the perfect supply/demand fit? Where is your margin at?

The Brand… Tone, representation, impression, vibe, culture,

What will define your brand? Logos, product, service, spokespersons, experience.

The Story & the developing Marketing Plan.

How do you make people feel? Will they attach and find ownership/belonging/affiliation?

Who is your customer and what are their most defined characteristics and behaviors?

Exercise: Sales = the transfer of enthusiasm.

THE Valley of Death > Financing & levels of capital requirements.

Will you bootstrap or have heavy investment?

Do you scale? Do you have a path to scale?

Hiring and evolving a growing team? Who manages/supervises/leads employees?

The business basics.. Entity, Operating agreement, EIN, tax reporting, SDEPATH, banking, legal, accounting, payroll.

Why write a business plan? For self or others?

What will you handle in-house? What do you outsource? Will this evolve?

Exercise: Construct the mission, vision, belief statements.

Exercise: WHY?

Receive a $5 off code to this workshop by entering your email here: http://eepurl.com/c_ZyTD 
Are you a college student? We have a special code for you too, shoot an email over with your collegiate information and we’ll secure a ticket for you.

Capacity is just 25 for this workshop. Beverages provided, including Flyboy coffee.

Tue, November 27, 2018
5:30 PM – 7:00 PM CST

     To Purchase a workshop ticket you’ll need to do so through eventbrite HERE